Enterprise Report Automation Thought Leadership

Learn everything you need to know about PowerPoint Report Automation!

PowerPoint report automation is a technology-driven process that enables businesses to swiftly create client-ready PowerPoint reports by automatically pulling data from various sources, such as Excel, SQL, and then populating the data into PowerPoint reports. Full PowerPoint report automation also automates rules such as conditional formatting and stat test to create a client-ready deliverable.

This process minimises manual labour by applying pre-defined rules and formatting, ensuring consistency in data accuracy and presentation quality.

Here are a few examples partial PowerPoint report automation:

  • VBA (Visual Basic for Applications): Primarily used in PowerPoint, VBA allows you to create macros that automate tasks such as formatting slides, creating charts etc.
  • Google Apps Script: Allows you to automate tasks in Google Slides, such as pulling data from Google Sheets or creating custom slide generation scripts.
  • Third-Party Integrations: Tools like Zapier, Templafy and SlideHub offer user-friendly platforms for automating various aspects of presentation creation.
  • APIs: APIs connect presentation platforms with other applications, allowing for real-time updates or slide creation based on external triggers. An example of this is E-Tabs E-Cloud which allows you to export your dashboard data into editable PowerPoint and Google Slides/Sheets charts.

PowerPoint automation can be a great way for organisations to save time and effort while producing high-quality reports. PowerPoint report automation can be used in a variety of scenarios, including:

Market Research brand tracker – Automate slides to display data, insights, and trends. After you set up report automation into your template, you simply input your data for each wave and the press of a button you have a fully automated PowerPoint report.

Multi-audience Market Research reports – e.g. international studies, where you might need to produce country-level reports that have minimal variation.

Customer/Employee Satisfaction Studies – generate customised presentations for clients or customers that contain detailed data about their project progress or product.

Templatised Market Research reports – e.g. concept tests, pack tests, pricing studies etc. where the input changes but the output might remain the same.

Financial reporting – automate quarterly and annual financial statements, forecasts and budget plans

For projects such as Market Research brand tracker, the researcher enters a new data sheet that would be populated in their template. However, for projects such as Multi-Country Market Research reports and Customer/Employee Satisfaction Studies.

Time & Data Accuracy

The most obvious benefit of using PowerPoint report automation is the speed it brings to the process of creating high-quality, client-ready reports. Automation eliminates manually hand-typing data into PowerPoint charts, this drastically reduces and data errors.

Scalability & Maintenance

As companies grow and take on larger projects, it can be difficult to scale reporting alongside finding insights. This task is even more difficult with the increasing demands for quicker turnarounds for clients which forces teams to compromise their time dedicated to insights. However, automation can enable smaller companies to generate reports on the same level as large research organisations. In fact, we have clients that have told us that automation has enabled them to do projects that would have otherwise been impossible.

Report Automation for Preliminary Data & Dummy Data

Often stakeholders want reports throughout ongoing market research projects. Automation is perfect for generating reports based on interim data. If a researcher wants to get ahead while their survey is till active in the field. Researchers can just set up their report automation for preliminary data and then updated data sheet into the report automation software and it will present an updated version of the same report in little to no time.

Report automation can also be created with dummy data. Once the report is created with the dummy data, one simply inserts the real data into the prepared report and it will automatically update into a final client-ready available.

Standardisation or Custom Templates

Report automation is perfect for standardised PowerPoint reports. This allows companies to reap the benefits of report automation while maintaining brand identity across their reports. However, automation is not only limited to standardised templates.

With E-Tabs report automation solutions, automation can be implemented into existing company templates. There is no need to create a new templates. However, if researchers wish to create custom branded templates for their clients, this is perfectly suitable for automation as well. There is much more flexibility in PowerPoint automation than conventionally thought.

While PowerPoint report automation offers many benefits, there are challenges to consider:

Rigidness of partial report automation: Most report automation tools have very rigid requirements such as the necessity to format your data sheets so the software can grab the data.

Compatibility: Verify that third-party software integrates smoothly with existing systems.

Budgeting: Account for costs related to implementation, software licensing, and potential training or support services.

To effectively implement PowerPoint Automation, consider these best practices:

  • Identify Repetitive Projects/Tasks: Start by identifying tasks that are repetitive and time-consuming. Focus on automating these tasks to maximise efficiency.
  • Use Pre-Defined Templates: Create or use pre-defined templates that align with your brand’s guidelines. This ensures consistency across all presentations. E-Tabs Enterprise can automate with existing designed templates from a previous wave in an ongoing brand tracker.
  • Dedicated Automation Team: Before fully implementing any automation tool, test it with a small team to identify any potential issues or adjustments needed.

PowerPoint report automation is a powerful tool for improving the efficiency, accuracy, and consistency of report generation. By automating this process, businesses can save time, reduce errors, and produce customized presentations that enhance brand recognition. However, it is essential to consider data integrity, software compatibility, and budgeting before implementation.

However, it is important to keep in mind that can be complex to set up and maintain, especially when dealing with large-scale or highly detailed reports. This is where advanced tools like E-Tabs Enterprise come into play.

E-Tabs Enterprise is a powerful report automation solution designed to automate even the most detailed of PowerPoint, Word, Excel, Google Slides/Sheets or PDF reports quickly, all whilst maintaining 100% data accuracy. By leveraging Enterprise, you can eliminate the repetitive, manual tasks involved in report generation, allowing your team to focus on analysis and decision-making rather than data entry. It’s a robust solution for any organisation looking to enhance productivity and deliver high-quality presentations with minimal effort.

What’s the right solution for you?


  • Use this tool to find the best solution for you!

  • Is your report deliverable
    ‘Static’ (e.g. PowerPoint, Google Slides) or
    ‘Interactive’ (e.g. Dashboard – Power BI / Tableau)?

  • E-Tabs E-Cloud

    Extend your existing Dashboards, including PowerBI and Tableau, with fully editable and customisable PowerPoint/Google exports with our E-Cloud automated reporting platform.

  • Are you delivering your reports in
    Office (e.g. PowerPoint, Excel & Word)
    or Google (e.g. Slides & Sheets)?

  • Are your reports repetitive in nature for example
    Trackers, Multi-Country e.t.c.
    or One-Time (Ad-Hoc) deliverables?

  • Are you looking for an
    in-house solution
    or a reporting service?

  • E-Tabs Bureau Report Automation Service

    With over 100 years of combined Market Research reporting experience, The E-Tabs Report Automation Service has seen it all. Our award-winning “local outsourcing” team have literally automated thousands of reports for companies across the globe, ensuring they meet every deadline, every time!

  • E-Tabs Enterprise

    Fully automate your PowerPoint, Word, Excel, Google Slides, Sheets and PDF reports with speed, efficiency and accuracy. Enterprise is the world’s leading report automation solution! Perfect for any ‘repetitive’ type project e.g. trackers, multi-market/category study, segmentation e.t.c.

  • Are you looking for an
    in-house solution
    or a reporting service?

  • E-Tabs Enterprise

    Fully automate your PowerPoint, Word, Excel, Google Slides, Sheets and PDF reports with speed, efficiency and accuracy. Enterprise is the world’s leading report automation solution! Perfect for any ‘repetitive’ type project e.g. trackers, multi-market/category study, segmentation e.t.c.

  • E-Tabs Bureau Reporting Service

    With over 100 years of combined Market Research reporting experience, The E-Tabs Report Automation Service has seen it all. Our award-winning “local outsourcing” team have literally automated thousands of reports for companies across the globe, ensuring they meet every deadline, every time!

  • Are you looking for a
    PowerPoint charting assistant that will speed up reporting
    or a bulk charting tool to create appendix decks on demand?

  • E-Tabs SlideCraft

    Bulk-charting via the web! SlideCraft allows you to mass-produce chart decks using your own PowerPoint template slides. Simply upload your data tables and within seconds you’ll receive your fully-populated, customised slides.

  • E-Tabs Graphique

    Easy PowerPoint charting on the go! Graphique, our unique PowerPoint plug-in, takes you from data tables to charts quicker than ever, helping you to easily find and present the stories buried within your data with incredible accuracy and speed!

keep an eye on our social media for news & updates on upcoming events!

If you have any questions, please fill in the form below and a member of the team will be in touch.