Report automation in market research can come in a number of different forms, with the use of macros being one of them. However there are a number of limitations that may not be always be considered. Having spoken to many different prospects over the years, some already have some sort of report automation, primarily through […]

A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime! If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to see an eclipse? Perhaps you’re in Egypt – there’s one happening in Cairo in 2027 or Lagos in […]

Data Rich, Insight Poor… Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ and integrate itself more into an organisation. However, little is spoken about how that can be achieved, although one piece which […]

“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about the whole topic of research and the ability to find a project’s key insights. At the core of every research project is the need to find the […]

What is bespoke? Whilst reading a book about the differences between American and British English, I came across a discussion about the meaning of the word “bespoke”. Whilst it is used more in Britain than America, both groups agree that this is a term that is often misused. Understanding the Difference from Made-to-Measure and Custom […]

To Automate Or Not To Automate? That Is The Question… In today’s fast-paced business landscape, time is of the essence. As organisations strive for increased productivity and efficiency, one area that often consumes valuable resources is report generation. While timely delivery of reports is crucial, it becomes meaningless if it contains inaccurate data. This is […]

The Growing Importance of Automation in Market Research With technology developing faster than ever before, businesses are compelled to keep up with the latest innovations just to remain competitive. The Market Research industry is no exception. In today’s high-pressure marketplace, clients are demanding faster turnaround on projects and will not tolerate errors or late deliverables. […]