3 Reasons Why Your Company Should Implement Dashboards

If your business relies on market research and surveys, have you noticed an increasing demand for greater interactivity with survey results? Are your stakeholders or even clients requesting secure and instant access to data that normally would be conveyed in traditional static reports? An online dashboard is what you need, and in the following post, we are going to discuss the various reasons why.

What is the Role of Online Dashboards in Businesses Today?

Online dashboards or data dashboards are information management tools that are used to track, analyze, and then display important business performance data points, metrics, and indicators effectively and clearly. Most online dashboard platforms are designed with the BI or business intelligence sector in mind. When you want to utilize an online dashboard for market research or data from surveys, it can be quite tricky. That’s why companies like E-Tabs have spent considerable time and expertise developing a dashboard service that natively understands the needs of market research.

The benefits of your business using a dashboard

You may have processes and systems that you have used in the past to collect, assess, and report data gained from market research or surveys. Perhaps they were effective to a point. What we have found, is that internal dashboards can take a lot of time, organization, and alignment between different stakeholders to setup.

1 – Easier and Clearer

You may have found, like many other businesses, that it is hard to really convey the significance of all that raw data, and present and visualize it in a way that everyone in the business understands what’s working and what’s not working.

Having a special market research dashboard not only makes it easier to display crucial data and categorize it better but also makes it easier, and clearer to assess and use the data. This allows the data to tell a clear story and have a significant impact upon the stakeholders or C-suite executives who are the most likely recipients of the information.

2 – Frees Up Time, Money, and Resources

Having a dashboard that displays all the relevant information, saves a lot of time and effort that can be better used by individuals and teams in your company. That translates into more time to focus on analysis and garnering insights from the data collected.

3 – Increased Productivity and Profits

Another key benefit to using a market research dashboard is that you can improve the productivity of your team and your profits. When your team better understands what works, and what doesn’t, they can fine-tune their roles and activities to maximise efficiencies and reduce costs.

Things to Consider When Deciding on Which Dashboard Platform to Use

Given the number of different online dashboard solutions and platforms available, the prospect of both inaugurating a platform or updating your existing one can be daunting, and there is a lot you need to think about. First and foremost, it is a good idea to ascertain that the market research dashboard you choose to operate will fully and seamlessly integrate with the other digital tools your company uses. It is important to assess how easily it connects with – or imports from – your survey data collection platform.

Another consideration – and one of the biggest limitations present in most online dashboard platforms – is exportability.  While most will let you export data into Excel, any charts, graphs, and visualizations are typically only exportable as images.  This may suit some of the consumers of the dashboard, but many wish to re-use those charts and adjust them to suit their own formatting needs or edit and incorporate them within their own PowerPoint presentations. If they’re only exported as images, this is a huge stumbling block and time consuming.

There is no point in choosing an online dashboard that makes the whole process even more complicated. Our team are industry leaders in the field of market research and our award-winning dashboard team can quickly and easily work with you to understand the unique requirements of your business and deploy a visually engaging dashboard.