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Making Your Research Agency Stand Out
The market research world is extremely cluttered Within the ESOMAR directory alone, there are 1,600 major research organizations listed and that doesn’t take into account the number of small research cons…
Macro In Limbo
Report automation in market research can come in a number of different forms, with the use of macros being one of them. However there are a number of limitations that may not be always be considered. Having…
Every Solar Eclipse Left In Your Lifetime
A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime! If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to se…
Don’t Be a DRIP!
Data Rich, Insight Poor… Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ …