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Macro In Limbo
Report automation in market research can come in a number of different forms, with the use of macros being one of them. However there are a number of limitations that may not be always be considered. Having…
Every Solar Eclipse Left In Your Lifetime
A solar eclipse is a pretty awesome sight and definitely one worth seeing in your lifetime! If you live in the States there’s a solar eclipse on the 23rd August. Don’t live in the US but want to se…
Don’t Be a DRIP!
Data Rich, Insight Poor… Having attended a raft of conferences this year, I see countless presentations delivered where the theme is the need for market research to fight for its place at the ‘table’ …
Finding The Time To Tell More Successful Stories
“Without data, you’re just another person with an opinion” I saw this quote from the data scientist W.Edwards Deming in a LinkedIn post recently. This quote really got me thinking about the whole topi…